01Porter
Building a Supply-Led Growth Engine That Drove 10% of New Customer Acquisition
Built a rewards experience from scratch that motivated driver-partners and turned their participation into a new growth channel.
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I’m Ajeet — a Product Designer building products for millions across borders, and shipping ideas with Claude.
Ascend
01 — At a glance
So, what have I been doing for the last five years?
Mostly figuring out why things work the way they do — then trying to make them work a little better.
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Current
Porter
Senior Product Designer
2023 — Present
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Previously
Juspay
Product Designer
2021 — 2023
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Convin.ai
Product Designer
2020 — 2021
Data.
Systems.
Craft.
The principles behind everything I design.
02 — Selected Work
Above the noise
Keep scrolling. The deck stacks itself.
02Porter
Redesigned earning experience of 2 Wheeler partner in UAE
Simplified a complex earnings breakdown into a clear view of where every dirham came from and where it went.
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03Porter
Increasing cash collection from driver partners in UAE
Made it easier for partners to understand their cash position and take action before hitting the limit.
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04Juspay
Reducing devs efforts to configure payment routes
Created a flexible routing setup that let teams change processor allocation without shipping code.
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and here’s a few quick bites…
- Porter Coin redemption program using Vouchers. Designed a gift card redemption experience for the Booker persona, enabling users to redeem Porter Coins across 20+ brands. The feature saw meaningful uptake among Bookers, creating a new way for customers to turn their accumulated Coins into rewards.
- Reimagined the Porter Customer App. Reimagined the customer app using our new design system, while working within the constraint of not creating any new APIs. The redesign improved booking flow conversion, reduced the time taken to search for locations, improved signup conversion, and increased the addition of value-added services.
- Filters for logs and span. This was a design task to create a clear distinction between spans and traces within logs, while also making logs easier to filter and explore. I identified the most useful attributes for filtering, then validated each category through research to understand whether it addressed a real user need. The solution was completed within two days.
- Multi platform SDK for Payments. Designed a scalable Checkout SDK for merchants across Android, iOS, and web. Built as an experience optimised kit, it allows merchants to enable their preferred payment methods and deliver a consistent checkout experience across platforms.
- Improved payment connectors setup. The first version showed significant drop-offs and setup failures among new users setting up their first payment connector. We improved the flow by introducing a dummy connector as a guided walkthrough before the actual setup, along with checkpoints and contextual tips to help users complete each step with more confidence.
- Increased conversion of credit SDK. Designed a scalable Credit SDK that merchants could plug into their checkout, enabling customers to pay using credit. Built a flexible component system that could adapt to different merchant design languages, making the SDK reusable across platforms and merchant setups. It was rolled out across merchants including Vedantu, toothsi, Unacademy, and more.
- Merchant Lenders configuration on FinOps. Designed a dashboard experience that lets merchants onboard and configure lenders themselves, eliminating the need to depend on business and engineering teams. Merchants can now enable, rank, and assign application shares across lenders, significantly reducing the time needed to onboard and manage lenders.
- Improved AI call audit process for Convin. To reduce the manual effort involved in call audits, we introduced AI led auditing. I designed a merchant facing flow that lets them create and configure audit templates, which the AI agent then uses to evaluate calls consistently.
04 — Current obsession
Building with AI
Where design instinct meets machine leverage: experiments, workflows and shipped things.